1. Overview

Database marketing refers to the marketing that enterprises target at potential customers, develop and maintain the relationship with them by emails, messages, phone calls, mails and other methods after the collection, accumulation, analysis and select of member (user/customer) information. In another word, database marketing is a new sales method aiming at building one-to-one interactive relationship with customers. It relies on large customer information database to promote sales during a long period; data marketing, with the core of data mining, is a dynamic and up-to-date database management system covering existing and potential customers.

The data marketing service provided by GreatWe helps enterprises collect and accumulate mass customer information through information technologies. After information processing, GreatWe foresees the purchasing possibility of customers, positions products precisely according to this information and makes targeted marketing information, thereby persuading customers to buy products.

2. Content and Advantages

1. The Development of Customer Information Management System

It includes business requirement analysis, systems analysis, database design, database development, routine maintenance and management and so on. It makes comprehensive analysis of current enterprise customer management and development goals, as well as helps companies design, develop and maintain customer information and marketing campaign management system.

2. Data Content Service

Through buying behaviour analysis and sampling study, it does comprehensive analysis of the buying behaviour of IT, vehicles and office supplies between different organisations or groups. Additionally, it gives a purchase index to each organisation in different product areas. This altogether helps you find sales leads and implement effective marketing.

3. Data Integration and Cleaning Service

It is divided into data identification, batch data loading, data matching, query and deletion of duplicated data, data supplement and update, data quality assessment, development and implementation of daily maintenance programme and multi-dimensional statistical analysis of data. It assists companies in the integration, cleaning and management of customer information from different channels.

4. Data Analysis and Business Decision-making Service

Data mining and analysis service helps enterprises identify customers and find their location and buying pattern, thereby enabling companies to do precise marketing for different market segments and maximising the value of marketing. Services include customer value analysis, customer segmentation, churn analysis, buying behaviour analysis, effectiveness analysis of marketing campaign, and corresponding cross sales and upgrade sales forecasts as well as activity participation propensity forecast.

5. Network Marketing Solution

Geared to the marketing demands of companies, GreatWe designs and develops interactive network platform, plans various interactive content, designs and plans website structure and content, and integrates different means of communication, including online advertising, search engine optimization (SEO), e-mail and so on. These methods are conducive to effective promotion.

6. Full Marketing Service

It includes target customer positioning, activity goals, content and process planning, set design, event invitations, site management, activities effectiveness analysis, and activity tracking.

7. Sales Lead Mining Service

GreatWe assists companies in target market identification, communication content and means design, incentives and feedback process development, communication and complementation, sales lead classification and supply, as well as performance tracking and analysis. Additionally, we continuously provide you the data resources of potential customers.